Dualist
Dualist
Identity and visual language for a pioneering skincare brand.
Identity and visual language for a pioneering skincare brand.
Service:
Service:
Service:
Brand Identity
Brand Identity
Brand Identity
Creative Direction
Creative Direction
Creative Direction
Website Design
Website Design
Website Design
Motion Design
Motion Design
Motion Design
Packaging
Packaging
Packaging
Year:
Year:
Year:
2023
2023
2023
Dualist’s creators imagined a world where skincare is revolutionary, effective, clean, and uncompromisingly gentle, providing the user with a premium experience. The result is a pioneering hybrid oil-serum that redefines potent minimalism in skincare.
Dualist’s creators imagined a world where skincare is revolutionary, effective, clean, and uncompromisingly gentle, providing the user with a premium experience. The result is a pioneering hybrid oil-serum that redefines potent minimalism in skincare.
Brief
Brief
The client requested a visual identity that captures the delicate equilibrium of power, finesse, and untethered sophistication that defines Dualist’s target audience. The Dualist branding had to cater to a niche audience through packaging that subtly showcases the product’s excellence and conjures an aura of affluence.
The client requested a visual identity that captures the delicate equilibrium of power, finesse, and untethered sophistication that defines Dualist’s target audience. The Dualist branding had to cater to a niche audience through packaging that subtly showcases the product’s excellence and conjures an aura of affluence.
Dualist is conceived for those who desire a colorful, nourishing existence while staying rooted in their admiration for tradition and intellect – basking in the lavish world of structural artistry, sartorial elegance, and cutting-edge design but also craving the understated magnetism of slow, simple living. In short, the Dualist branding had to express the commitment to providing a skincare experience that reflects the refined bohemian spirit—beautiful, strong, and effortlessly tasteful.
Dualist is conceived for those who desire a colorful, nourishing existence while staying rooted in their admiration for tradition and intellect – basking in the lavish world of structural artistry, sartorial elegance, and cutting-edge design but also craving the understated magnetism of slow, simple living. In short, the Dualist branding had to express the commitment to providing a skincare experience that reflects the refined bohemian spirit—beautiful, strong, and effortlessly tasteful.
"The symbol captures the essence of Dualist’s powerful moisturizing hybrid."
"The symbol captures the essence of Dualist’s powerful moisturizing hybrid."
Branding & Packaging
Branding & Packaging
The client requested a visual identity that captures the delicate equilibrium of power, finesse, and untethered sophistication that defines Dualist’s target audience. The Dualist branding had to cater to a niche audience through packaging that subtly showcases the product’s excellence and conjures an aura of affluence.
The client requested a visual identity that captures the delicate equilibrium of power, finesse, and untethered sophistication that defines Dualist’s target audience. The Dualist branding had to cater to a niche audience through packaging that subtly showcases the product’s excellence and conjures an aura of affluence.
The symbol features two forces - the serum and the oil - intertwining and moving in different directions. This visually represents the harmony, absorption, and balance that Dualist offers while attesting to the company’s devotion to crafting high-end user experiences. As for the packaging, Mariam designed a sophisticated box with embossed details. The packaging showcases the symbol prominently, highlighting the brand’s identity and reinforcing the sense of luxury and refinement associated with Dualist’s product.
The symbol features two forces - the serum and the oil - intertwining and moving in different directions. This visually represents the harmony, absorption, and balance that Dualist offers while attesting to the company’s devotion to crafting high-end user experiences. As for the packaging, Mariam designed a sophisticated box with embossed details. The packaging showcases the symbol prominently, highlighting the brand’s identity and reinforcing the sense of luxury and refinement associated with Dualist’s product.
